The Branding of Campaign By DeeM

Over the past months, DeeM was busy spearheading the conceptualisation and execution of the branding strategy for the campaign against corruption initiated and implemented by the Ministry of Justice of the Republic of Armenia. The campaign serves as an innovative online platform, empowering citizens to report corruption cases and combat illegal practises effectively.
Through meticulous branding efforts and close collaboration with stakeholders, DeeM captured the essence of, and delivered an engaging and creative visual solution and brand guidelines aiming to instigate societal change and promote transparency.
Over the past two years, DeeM has participated in capacity-building initiatives within the justice sector, particularly focusing on enhancing communication skills through the EU-funded “Support to Justice sector reforms in Armenia” Technical Assistance Project implemented by Ecorys. During this time, DeeM draughted comprehensive strategies that were aligned with the sector’s and the national roadmap. DeeM contributed numerous hours of consultancy to beneficiary decision-makers and staff tasked with communication responsibilities. Through tailored guidance provided to the GPO, MOJ, SJC, CAIO, CPC, and Justice Academy, DeeM played an important role in equipping the public sector with the necessary skills and expertise to effectively communicate its objectives and accomplishments.


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