DeeM Communications, a strategic communications and creative agency, has partnered with the International Organisation for Migration (IOM) to launch the “Sincere Talks” (“Անկեղծ ասած”) social media awareness campaign. This initiative is designed to address urgent humanitarian needs, especially within vulnerable communities across Armenia. It highlights DeeM’s ongoing dedication to creating a positive social impact, working closely with IOM to uplift those in need.
The campaign’s core themes revolve around promoting psychological well-being, emphasising the importance of parental care, and improving overall health. By spotlighting these areas, “Sincere Talks” sheds light on IOM’s crucial work in supporting people facing adversity. DeeM’s role in the campaign is to ensure that the message reaches a broad audience, raising awareness about the importance of mental health and humanitarian efforts in Armenia.
In addition to raising awareness, DeeM’s communications experts focus on building a solid connection between the public and the available support systems. They create content that resonates with the audience, ensuring it aligns with key messages and values. This helps foster trust and encourages people to engage with the campaign. By making the public more informed, DeeM aims to empower individuals and families to seek help and make use of the resources available to them.
Through the “Sincere Talks” campaign, both DeeM and IOM demonstrate their shared commitment to making a meaningful difference in the lives of vulnerable groups across Armenia. Their efforts contribute to a more inclusive society where everyone can access the support and care they need.
