In recent months, DeeM Communications, a member of the Armenian British Business Chamber (ABBC), led the branding strategy for the Azdararir.am anti-corruption campaign. This initiative, started by the Ministry of Justice of Armenia, empowers citizens to report corruption. The team collaborated closely with stakeholders to create a visual identity and brand guidelines that promote transparency.
Moreover, DeeM captured the core message of Azdararir.am by developing creative solutions designed to inspire societal change. Their strategic approach raised public awareness, encouraging action against corruption. As a result, the campaign aligned with national efforts to strengthen integrity and transparency.
Additionally, DeeM has played a key role in capacity-building within Armenia’s justice sector. Over the past two years, the company contributed to the EU-funded “Support to Justice Sector Reforms in Armenia” project. DeeM developed communication strategies while providing consultancy to institutions like the General Prosecutor’s Office (GPO), the Ministry of Justice (MOJ), and the Supreme Judicial Council (SJC).
Through these initiatives, DeeM enhanced the justice sector’s communication capabilities. As a result, these institutions now better convey their goals and impact. Overall, DeeM’s contributions have significantly advanced transparency and accountability within Armenia’s public sector.
Looking ahead, DeeM continues to be committed to driving impactful campaigns and fostering collaboration between the public sector and civil society. Their expertise in communication strategy ensures that they remain a key player in shaping positive change across various sectors.
